Brewhound — Creative Brief
Objective:
To create a unique and welcoming space for pet owners to shop for high-quality pet products while enjoying delicious coffee from BIPOC-owned roasters. The store will feature pet wellness brands that cater to the needs of pets, particularly those owned by POC as well.
Target Audience:
Young individuals who are passionate about their pets and desire high-quality pet products that are ethically sourced and made with natural ingredients.
Key Message:
Our pet store + coffee shop is more than just a place to shop for your furry friends. We are committed to supporting BIPOC-owned businesses in both the pet wellness space as well as the coffee industry. Our mission is to provide a safe and inclusive space where all customers feel welcome.
Tone & Voice:
Warm, friendly, and welcoming. We want our customers to feel like they’re visiting a friend’s home when they come into our store.
Design Direction:
The design should be modern with natural elements such as wood and greenery incorporated throughout the space. The logo should be simple yet eye-catching with warm colors that reflect the tone and voice of the brand.
Deliverables:
- Logo design
- Packaging design for coffee products
- Social media graphics
- Website design
Synopsis for Brief:
Welcome to Brewhound, a woman of color-owned pet and coffee shop located in New York City. This women of color-owned store is devoted to promoting pet wellness and sustainability by offering products made by BIPOC companies and individuals. Not only that, but Brewhound also offers delicious coffee sourced from BIPOC-owned coffee roasters, perfect for a midday pick-me-up. Our shelves are stocked with items handcrafted by women of color who are passionate about providing quality goods for your furry friends. We strive to create a safe and welcoming space that supports while providing high quality items that promote pet wellness and sustainability. Thank you for choosing Brewhound — we hope to see you soon!
